International

International Expansion – Lessons Learnt

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Picture this: It’s 2018, and I’m sitting in a cramped coffee shop in Shanghai, nursing a jet-lagged espresso, while advising a mid-sized tech firm from Seattle on their first big leap into Asia. They’d poured millions into product tweaks and marketing blitzes, only to watch their app flop because they ignored local data privacy norms … Read more

Ten Steps for Successful International Expansion

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Picture this: A few years back, I was running a small tech startup out of San Francisco, specializing in eco-friendly packaging solutions. We’d nailed the U.S. market, but growth was plateauing. One evening over coffee with a mentor, he shared his own tale of taking his apparel brand to Europe – the mishaps with customs … Read more